AI's Impact on Careers in Business and Economics
Articles
- 18 Impressive Examples of AI in MarketingPhil Norris, Social Media Strategies Summit Blog, Apr. 13, 2023
- AI and Business Model Innovation: Leverage the AI Feedback LoopsKatsamakas and Pavlov, Journal of Business Models, 2020
- Artificial Intelligence And The Future Of MarketingBernard Marr, Forbes, Sep. 9, 2022
- Artificial Intelligence is Revolutionizing Marketing. Here's What the Transformation Means for the IndustryJessica Wong, Entrepreneur.com, Mar. 6, 2023
- Building the AI-Powered OrganizationFountaine, McCarthy, and Saleh, Harvard Business Review. Jul/Aug 2019
- The Disruptive Economic Impact of AIBernard Marr, Forbes, Oct. 19, 2022
- How AI and Automation Technology Can Help AccountantsJamie Johnson, Business.com, Feb. 21, 2023
- How AI Will Transform Project ManagementAntonio Nieto-Rodriguez and Ricardo Viana Vargas, HBR, Feb. 2, 2023
Videos
- Artificial Intelligence & Machine Learning in FinanceLecture Series from the University of Leipzig Finance department
- How AI Could Empower Any BusinessAndrew Ng | TED
- The Rise of AI in Accounting | AI vs Accountants | Opportunities & ChallengesAccountant's Perspective
Books in the Library
AI Leader: Mastery of Humans and Machines in the Workplace by
The book highlights expert interviews, stories, news events, and academic research impacting our contemporary world in the era of artificial intelligence. This book aims to be a thought-provoking reference guide for corporate executives looking to lead in a world of AI. It is poised to provide readers with game-changing insights on leadership and management in an artificial intelligence economy. Written with an equally educational and fun approach, the book covers practical business strategies that will help managers succeed in an AI world.
The AI Marketing Canvas by
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands--including Google, Lyft, Ancestry.com, and Coca-Cola--that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders--for your team and culture.
Disruptive Innovation in Business and Finance in the Digital World by
Digital disruption is ubiquitous and has changed both the way businesses operate and the way people live. Disruption caused by innovation affects firms across multiple industries, from financial services to industrial firms, business processes to payment systems, manufacturing to supply chains. Further, scholars hear more and more about artificial intelligence (AI), big data, machine learning, blockchain, and fintech as examples of contemporary manifestations of disruptive technology that will profoundly influence disciplines beyond business and finance, such as law, health care and government. Global extensions of these technologies and innovations challenge the efficacy and boundaries of law. Indeed, disruptive innovations are potentially change the way we consider the future as humans versus some super artificial intelligence. This volume contains fourteen articles split across four parts, exploring the debate around the topics of fintech, AI, blockchain, and cryptocurrency. Featuring a cast of global contributors, this is an unmissable volume exploring the most current research on digital innovation in the financial and business worlds.
